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Posted today Innovando la empresa con herramientas Web 2.0 « 2011hi · 6 Thoughts About Location Madness · Mobile Facebook, Twitter Growth Explodes · Mobile Facebook, Twitter Growth Explodes · Mobile Facebook, Twitter Growth Explodes ... Tags: enterprise web, web 2.0, blog Source: Social Media Today Posted yesterday. Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consume... Tags: social customer, social, best practices, policy & guidelines, social software, media 2.0, communities, blogging, marketing, blog, social media Source: Social Media Today Posted yesterday. “If you had to choose social media* or 100% engaged employees for your brand, which would you choose?”
I recently asked that on Twitter and the responses were pretty interesting. The question for... Tags: social, best practices, blog, social media Source: Social Media Today Posted on Mar 11, 2010 (2 days ago) This post might not be a wise move but I never claimed to have a perfect batting average in the wisdom department. David probably shouldn’t tick off Goliath in general. In this case, when it comes t... Tags: social, media 2.0, video, blog Source: Social Media Today Posted on Mar 11, 2010 (2 days ago) This week, in an exclusive interview for MeetTheBoss TV, Jeff Hayzlett, CMO for Kodak, shares his vision on the future of social media and how Kodak is utilizing Facebook and Twitter as saleable techn... Tags: social, blogging, marketing, facebook, blog, social media Source: FierceCIO News Posted on Mar 10, 2010 (2 days ago) Twitter went on the offensive this week to stop phishing and other malware. The popular microblogging service launched a new link-screening service. The new service includes a new Twitter tool to shorten URLs so users will see some links in email notifications and direct messages from users written as twt.tl, the microblogger said in a blog post. "By routing all links submitted to Twitter through this new service, we can detect, intercept and prevent the spread of bad links," the blog post said. "Even if a bad link is already sent out in an email notification and somebody clicks on it, we'll be able to keep that user safe," it said without elaborating. The new tool is much needed. Phishing attacks on Twitter ballooned last year as the service became more popular. And hopefully it will help a growing number of businesses turning to Twitter to be able to ferret out the problems before their tweets are attacked. For more on Twitter: Related Articles: Tags: cio, url shortening, twitter, security risk, fierece Source: Social Media Today Posted on Mar 10, 2010 (3 days ago) As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order... Tags: social, best practices, strategy, blog, social media Source: http://www.computerworld.com Posted on Mar 10, 2010 (3 days ago)
Tags: enterprise web, web 2.0 Source: Social Media Today Posted on Mar 9, 2010 (3 days ago) In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political... Tags: social customer, social, social software, communities, social networks, blog Source: Social Media Today Posted on Mar 9, 2010 (4 days ago) Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, Y... Tags: social, best practices, communities, social networks, strategy, blog, social media Source: Social Media Today Posted on Mar 9, 2010 (4 days ago) The other day I posted about Nielsen’s stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens. The other giant metrics f... Tags: surveys & research, social, al, communities, marketing, facebook, blog Source: Ann All Posted on Mar 8, 2010 (4 days ago) We've been hearing for a while now that folks are using e-mail and instant messaging less in favor of communicating on social channels such as Twitter and Facebook. Maybe. But I agree with GigaOm' s Om Malik that, for most people, e-mail "remains the Tags: mergers_and_acquisitions, business_technology, business_communications, itbusinessedge, twitter, ann, social_networks, blog, advertising_and_marketing Source: Social Media Today Posted on Mar 8, 2010 (4 days ago) Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and searc... Tags: search, social, blog, social media Source: Social Media Today Posted on Mar 8, 2010 (5 days ago) This post has sparked a large discussion (and apparent controversy) around the concept of social capital over on Emergent by Design (Social Capital is not the same as Whuffie). I want to point out... Tags: social, social networks, marketing, blog, public relations Source: Social Media Today Posted on Mar 8, 2010 (5 days ago) Yandex, the leading search engine in Russia was quick to adopt Twitter. Last September they started publishing a list of the most popular Twitterati and including the service on their blog section, ... Tags: surveys & research, social, al, russia, twitter, media 2.0, communities, blog, yandex, social media Source: Steve Boese's HR Technology Posted on Mar 8, 2010 (5 days ago) I did not invent the phrase in the title of this post, it comes from a piece by Shalom Auslander called 'Meet the Happy New Me, Same as the Crappy Old Me', in the March 2010 issue of GQ magazine, (only available online to subscribers). The article alternates between funny, insightful, depressing, and funny (again) as it depicts the author's own 'personal branding' journey from, in his words, 'miserable and pissed off' to 'shiny and happy'. After a series of assignments undertaken as part of an online 'Personal Branding' class, ('Develop a personal catchphrase' and 'Create a logo for yourself'), Auslander asks the question, 'Why didn't anyone seem to think that the commodification of the self was a problem?' I think it is a valid question. Has the ridiculously crappy economy and the widespread and persistent unemployment rate conspired to make us all little mini-moguls? Are we all getting overly obsessed with staying on message, carefully constructing our own tiny ad campaigns, looking for just the right post to Retweet, LinkedIn group to join, and event to attend (or vicariously attend). Are we trying too consciously to craft little marketing plans? Think about all the things we always said we hated, incessant commercials on tv and radio, rampant product placement in mainstream entertainment ... Tags: brand, career, steve boese, blog Source: Social Media Today Posted on Mar 8, 2010 (5 days ago) The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.According to The Guardian, the ASA wants o... Tags: social, blog, social media, politics Source: Social Media Today Posted on Mar 8, 2010 (5 days ago) Businesses jumping into social media often see Twitter as a “simple” part of the plan: set up an account and start tweeting. Sadly some even get stuck right after the set up part. Here are 10 mistakes... Tags: social, social software, social networks, getting started, strategy, marketing, blog, social media Source: http://www.orlandosentinel.com Posted on Mar 8, 2010 (5 days ago)
Tags: enterprise web, web 2.0 Source: Social Media Today Posted on Mar 7, 2010 (5 days ago) A bit of a kerfuffle blew up last week when Twitter engineer Alex Payne tweeted some insider views on what’s cooking at Twitter – his workplace –regarding forthcoming usability features on the Twi... Tags: social, blog Source: Social Media Today Posted on Mar 6, 2010 (6 days ago) Are you working on a new community with big time bells and whistles that caters to a niche that you just know has been waiting for a place to call home? If so, I encourage you to push ahead full ste... Tags: social, media 2.0, communities, getting started, strategy, facebook, blog, social media Source: Social Media Today Posted on Mar 5, 2010 (7 days ago) A discussion within the SocialTimes team stemming from recent news that Buddhist religious leader-in-exile, the Dalai Lama, was tweeting on Twitter led to the question of whether the microblogging s... Tags: social, social software, media 2.0, communities, news, blog Source: Social Media Today Posted on Mar 5, 2010 (7 days ago) The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and th... Tags: social customer, social, marketing, blog Source: Social Media Today Posted on Mar 5, 2010 (8 days ago) If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of you... Tags: surveys & research, social, policy & guidelines, blogging, strategy, marketing, blog, social media Source: Social Media Today Posted on Mar 5, 2010 (8 days ago) As you think about the debate about Forrester's blogging policy, I'd like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this ... Tags: social, best practices, policy & guidelines, media 2.0, collaboration, blog, social media Source: Social Media Today Posted on Mar 5, 2010 (8 days ago) Two seemingly evergreen threads have converged in my mind: First, is social media measurable? And second, the notion that soon, there will be no use for social media directors (or managers or coordi... Tags: social, strategy, blog, social media Source: Social Media Today Posted on Mar 4, 2010 (9 days ago) Inspired yet again by something Joe Jaffe said (ain’t podcasts fun?), here’s my thought for the day on social media and agencies: Watch out for ad, PR, and marketing agencies who grab one senior ... Tags: advertising, social, best practices, blogging, strategy, blog, social media, public relations Source: Social Media Today Posted on Mar 4, 2010 (9 days ago) Ridiculously easy group-forming matters because the desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct that has always been constrained by transaction c... Tags: social, social software, communities, social networks, blog Source: Staffing Talk Posted on Mar 3, 2010 (9 days ago) Here is Jim Stroud’s TruLondon interview of TwitterJobSearch director, Bill Fischer. Bill is using Amazon’s S3 cloud facility to suck in every Tweet on Twitter and analyze it for job-opening relevancy. S3 gives him the huge storage and internet bandwidth necessary at a reasonable price (he told me on the order of a couple thousand dollars a month). His said his software could semantically deconstruct even indirect job related Tweets like “Hey Joe, we have an opening in my department”, which when combined with Twitter location and profile information can add up to a job posting. Brought to you by: HR Tech Central Tags: hr tech central, blog Source: Social Media Today Posted on Mar 3, 2010 (9 days ago) An Online Survey from www.fabulis.com During the last week of February, 2010, fabulis sent out a survey to gay men regarding their online behaviors and attitudes. Remarkably, more than 1400 peopl... Tags: surveys & research, social, al, communities, news, social networks, marketing, blog, social media Source: http://www.pcworld.com Posted on Mar 3, 2010 (10 days ago)
Tags: enterprise web, web 2.0 Source: Social Media Today Posted on Mar 3, 2010 (10 days ago) The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance ... Tags: social, media 2.0, communities, strategy, blog, social media, public relations Source: Social Media Today Posted on Mar 3, 2010 (10 days ago) Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I’m not sure I understand the thinking behind this. Sometimes it’s don... Tags: follow, social, followers, twitter, unfollow, social networks, strategy, facebook, blog, mass Source: Social Media Today Posted on Mar 2, 2010 (10 days ago) Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each e... Tags: advertising, social, al, policy & guidelines, social networks, marketing, blog Source: Social Media Today Posted on Mar 2, 2010 (11 days ago) “If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the c... Tags: social, marketing, blog, social media Source: Social Media Today Posted on Mar 2, 2010 (11 days ago) Hey all, as checking my Google buzz this morning, and found a cool link from Thomas Morffew for a site created by Ren Media. The article lists ten top reasons to use China social media, vs. Wester... Tags: surveys & research, social, media 2.0, communities, news, social networks, facebook, blog, politics Source: Social Media Today Posted on Mar 2, 2010 (11 days ago) Over the course of eight months, I conducted a survey of 336 internet users. I asked users a number of questions, ranging from the users’ original perceptions of how Twitter might help them to wha... Tags: social, al, media 2.0, communities, marketing, facebook, blog, social media Source: Social Media Today Posted on Mar 2, 2010 (11 days ago) This content from: Duct Tape Marketing
You know I’m a supporter of the local review sites like Yelp! and City Search, but some small business owners have issues with the format. Here’s the dilemma,... Tags: social customer, social, policy & guidelines, communities, news, social networks, blog Posted on Mar 2, 2010 (11 days ago) This weekend saw the New York Knicks host what they billed as the first ever fan #tweetup, at their home court, the legendary Madison Square Garden here in New York City. They put together a very impressive panel to chat social media and catch a game, and really pulled out all the stops: three big [...] Tags: ny knicks, events, ogilvy, twitter, @square, news, aggregation, marketing, pr, blog, social media, new york knicks, ny1, digital influence, jack dorsey, knicks, tweetup, moderator, s, word of mouth marketing Source: Staffing Talk Posted on Mar 1, 2010 (11 days ago) My Twitter mentor the Recruiting Animal takes on Gary Vaynerchuk’s thesis that anyone can make it big in social media. Animal is one of the most verbally gifted people I know, so it was a delight to see him face off with Vaynerchuk who has made a fortune (presumably) with his wine library TV appearances. Marketing take-aways: Success with social media is hard work . Vaynerchuk puts in 12+ hours a day. Brought to you by: HR Tech Central Tags: hr tech central, blog Source: Social Media Today Posted on Mar 1, 2010 (12 days ago) Original Artwork by @Natasha
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another... Tags: surveys & research, social, social networks, marketing, blog Source: FierceCIO News Posted on Feb 28, 2010 (12 days ago) EWeek.com has come up with a definitive list of the 25 hot technologies that changed the first decade of the 21st century. It's a list that includes BlackBerrys and broadband. It also includes items we cannot even remember being without. Take Twitter, for instance. "Twitter has been massively influential and changed the way we all communicate," the article says. And it's only been part of the tech revolution for the last couple of years. Then there's 3G broadband that has made it possible for smartphones, netbooks, laptops and mobile offices to get good Internet access pretty much anywhere. And don't forget about AJAX which makes it possible to build attractive and interactive web-based GUIs that don't need extra plug-ins or extensions. It's great to look in the rear-view mirror and appreciate how far technology has advanced in just a short time. It's also exciting to get ready for the next decade to see what's coming next. For more on hot technologies: Related Articles: Tags: cio, twitter, blackberry, ajax, fierece, broadband Source: Social Media Today Posted on Feb 28, 2010 (12 days ago) Does influence on Twitter matter? And, if it does, what is the best way to measure it? On the first question it seems reasonable to say influence only matters if all or part of the reason you are on T... Tags: surveys & research, social, social software, social networks, marketing, blog Source: Social Media Today Posted on Feb 27, 2010 (13 days ago) Imagine walking up to an ATM — you insert your card and begin to check your balance before you put in the amount of cash you want to withdraw from the machine. As you do this, a small crowd of people ... Tags: social, social software, communities, strategy, blog, social media Source: Social Media Today Posted on Feb 27, 2010 (14 days ago) Breaking with tradition, the Pentagon used Twitter to announce major changes in its social media policy rather than by issuing a traditional press release. You can read the NY Times coverage here. .... Tags: social, best practices, communities, strategy, blog, politics Source: Social Media Today Posted on Feb 27, 2010 (14 days ago) Last week at Socia Media Breakfast, I learned that AT&T has 15 Customer service reps and a full-time analyst dedicated to Twitter. This got me thinking about how businesses organize, scale and man... Tags: social customer, social, best practices, policy & guidelines, strategy, marketing, blog Posted on Feb 26, 2010 (14 days ago) This Facebook Friday is dedicated to the Little Guy: the one-man communications team, the small business owner, or the intern for a non-profit who just got assigned Facebook (I’ve been there). So here’s to you, Little Guy, and because you make Facebook awesome, here are six easy and (almost) free tips for your “little” Facebook [...] Tags: small businessess, advertising, cupcakes, best practices, ogilvy, how-to, small business, favorite pages, sprinkles cupcakes, pr, successful, facebook, blog, social media, facebook mobile, networking, local business, facebook ads, local businessess, examples, linking Source: FierceCIO News Posted on Feb 26, 2010 (14 days ago) Facebook users know the "newsfeed" technology well--the constantly updating page which appears when members log in to the social networking site. As of Tuesday, social networking fans will be seeing similar features become less prevalent across the web. This week, Facebook obtained a patent for "dynamically providing a news feed about a user of a social network." This broad definition could cause problems for sites such as MySpace, Flickr, Google Buzz, LinkedIn, Yahoo Mail and Windows Live, reports PCWorld. Those sites all include some version of streaming user updates. AllFacebook.com, a news blog following the story, reports that another patent by the company has been published, but has not yet been approved. This patent also addresses newsfeeds within a social network and was submitted in 2006--when Twitter was a mere twinkle in Biz Stone's eye. Twitter is just one of the sites that may be affected by Facebook's newly-asserted intellectual property rights. Marshall Kirkpatrick of ReadWriteWeb.com offered his analysis on the news with a post saying, "If offering a stream of updates of the non-status messages of friends is something Facebook alone could deliver, that would be a major loss for the rest of the social Web." Back in October 2008, Kirkpatrick declared the newsfeed model "the dominant Internet metaphor of the day; the cascading waterfall of updates from your friends, with comments swirling even around those--that model is everywhere ... Tags: cio, google, twitter, fierece, buzz, biz stone, social networking site, facebook, patents Posted on Feb 26, 2010 (14 days ago) How many minutes does it take for someone to mention Facebook or Twitter in an Enterprise 2.0 presentation? Usually I hear someone explaining Enterprise 2.0 by saying “It's like facebook inside the firewall. You may also hear references ... Tags: enterprise web, web 2.0, blog Source: Social Media Today Posted on Feb 26, 2010 (14 days ago) I recently had to write an essay for Ogilvy about what pervasive creativity could mean. Here are some of my first insights. As Zygmunt Bauman says, we live in the era of liquid modernity. Befor... Tags: advertising, social, media 2.0, communities, marketing, blog, social media |
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