As someone who has a background in marketing to the financial services industry, and who is also social media consultant, I have been watching, with interest, some of the forays into the social web ...

Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but the same best practices and government guidelines may also affect your Facebook Page. Here are five things to keep in mind about your brand and disclosure [...]

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consume...

Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impressio...

When SXSW, one of the largest gatherings of minds and enthusiasts in the digital world, didn’t feature more than a handful of panels on the intersection between health and social media - an “unconference” event called SXSH sprung up to fill the void. Yesterday that event came together in Austin and included speakers and pioneers [...]

I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit.  Lee Bryant is talking about how to build more efficient and effective organizations. What ...

I caught up with our own Thomas Crampton last week in Istanbul. Thomas runs our teams across Asia and one of the big events coming up this year is the Shanghai World Expo.  To help inform our work and our clients who will participate in some way or another, Thomas developed some great research on [...]

“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?” I recently asked that on Twitter and the responses were pretty interesting. The question for...

This week, in an exclusive interview for MeetTheBoss TV, Jeff Hayzlett, CMO for Kodak, shares his vision on the future of social media and how Kodak is utilizing Facebook and Twitter as saleable techn...

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant...

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order...

My last few posts have been about the darker side of social media and thus I wanted to clear something up.  I am the biggest champion of social media that you will find and here’s why. I may get a...

Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, Y...

So Jamie scooped me, but yes, we did present our session on Truth and Authenticity in the Digital Age at ASAE’s Great Ideas conference yesterday (Monday) at 3 pm (Colorado time). Here’s the p...

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and searc...

Yandex, the leading search engine in Russia was quick to adopt Twitter. Last September they started publishing a list of the most popular Twitterati and including the service on their blog section, ...

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.According to The Guardian, the ASA wants o...

Businesses jumping into social media often see Twitter as a “simple” part of the plan: set up an account and start tweeting. Sadly some even get stuck right after the set up part. Here are 10 mistakes...

There’s an interesting phenomenon that comes with the vastness of the online world.We can get opinions from anywhere. The ubiquity of information means that not only can we comment or opine on anyth...

Image by loungerie via Flickr Should people be allowed to leave anonymous comments in online communities and forums? It’s a question that has been debated many times and people have different perspec...

I was in a conversation the other day with Miles Austin and he said the following quote: “Inform for free, how to for a fee.” Chris Brogan recently wrote a post on price points, and essentially poin...

Are you working on a new community with big time bells and whistles that caters to a niche that you just know has been waiting for a place to call home? If so, I encourage you to push ahead full ste...

So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients. You will be pleased to know that in an 11th hour brainstorm I came up wi...

In the wake of this post on working hard or just working lots, I had a few chats with people that basically asked “so, what is work that matters?”  In other words, what does true hard work look like...

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of you...