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• Kronos Finally Buys Unicru - How Will This Affect the Talent Management Market?

Kronos Finally Buys Unicru - How Will This Affect the Talent Management Market?

Source: HR/HCM Radar

Posted on Jul 13, 2006 (2032 days ago)

As been speculated for some time now (even by myself here just two months ago), Kronos has announced this morning the acquisition of Unicru for $150 million in cash. Unicru has been an interesting company to watch. They have developed some strong vertical talent management capabilities specifically for hourly employees in retail, grocery and hospitality industries. Unicru have also been widely-speculated for some time now as the princess looking for that prince to escort her to the ball (they have been in and out of due diligence with a handful of public and private companies over the past few years). At the same time, it has also been widely-speculated that Kronos has been on the hunt for talent management capabilities including recent acquisition offers for broader talent management vendors that were ultimately turned away. Why does this acquisition make sense for Kronos... Gets them into the higher-growth talent management market Gets them on-demand (SaaS) service delivery capabilities they have been craving for some time Gets them to their target of becoming the first true $1B human capital management vendor Both have been successful in retail which should produce some immediate synergies It is a profitable and an accretive acquisition for the company Although this acquisition makes sense for both companies, there still remains challenges including product and business model integration. Unicru's growth is also around 20%, lower than the industry growth rates and behind many of their competitors. Additionally, this acquisition only gets them a fraction of the desired capabilities for talent management. Kronos is still without salaried hiring & recruitment, performance and compensation -- capabilities Kronos has also publicly announced the intent to acquire (I would have though Authoria or Vurv would have been more attractive albeit more expensive acquisition candidates now). How this impacts the market? I don't think this will have a dramatic impact on the near-term competitive ...