What The Industry Radar Can Do to Help Promote Your Business

Our marketing programs are very straightforward and are focused on organizations who want to build their brands and relationships via quality repetitive, interactions with potential customers and partners.

We currently reach nearly 150,000 industry leaders from employers, brokers, carriers and TPAs everyday with just our 2 email newsletters. Our robust industry database provides the platform for customized marketing programs for sponsors as well.

The Industry Radar is different than existing “insurance” and HR sites

We provide more in depth information, from more sources in a more timely fashion than any other industry source. How?  We use “RSS” to gather, filter, splice and deliver content from over 10,000 sources (news, websites, blogs et al) - 7X24X265 - focused solely on HR, benefits and healthcare. 

The Industry Radar is “sticky” as both a news site and a regularly accessed research site

We now serve over 2,000,000 article views a week (as of 2/1/09) and have served over 1 BILLION since our launch in May of 2006. In any given week over 20% of our 100,000 (as of 2/1) archived articles are accessed at least once.

The Industry Radar offers your organization a unique venue to stand out of the crowd

Our Business Network, Sponsorships and Ad programs are designed to highlight your organization’s expertise - not simply do banner advertising at the national and local market level.

The Industry Radar provides full tracking metrics of all sponsorship related activity

Make better use of your marketing dollars by knowing exactly what is happening with granular statistical details of the reach of every Radar and article et al.

Using our extensive industry database, driven by Salesforce.com, we offer any company trying to reach employers, brokers/advisers and carriers 5 cost effective, focused and measurable ways to directly access their target markets and measure their effectiveness:

• The Industry Radar Business Network (IRBN)

• News, content and event Promotion (NEW) is integrated onto every page of the website and into every Radar for the Showcase Members of the IRBN

• Radar Sponsorships - Quarterly, Semi Annual and Annual
• Newsletter and Website Advertising Campaigns
  
• Targeted Email Marketing Campaigns 
• Search Engine Optimization (SEO)
  

What does The Industry Radar offer to an Network Member/Advertiser/Sponsor?

Sponsorship Options – The repetition of quality marketing impressions on customers is the key to any marketing program.

That is exactly what our Sponsorship program offers in all 3 time based options:

• 3 months – $12,000
  • Includes 16 daily email sponsorships - Cost per email $582
  • Minimum 1 Million email impressions – Cost per impression - $.0087
  • Daily cost for all sponsorship and branding value – $98
• 6 months – $22,000
  • Includes 32 daily email sponsorships - Cost per email $468
  • Minimum 2 Million email impressions - Cost per impression - $.0071
  • Daily cost for all sponsorship and branding value - $82
• 1 Year – $30,000
  • Includes 65 daily email sponsorships - Cost per email $382
  • Minimum 4 Million email impressions - Cost per impression - $.0059
  • Daily cost for all sponsorship and branding value - $68

Advertising Programs - Limited banner ad opportunities in our newsletter and on our website are available. For example, newsletter ads can be bought in blocks of 5 days at $2900. Discounts apply for larger buys.

Email marketing Opportunities - Our database of over 100,000 employers, brokers/consultants and carriers and 350,000 contacts is one of the best in the Industry.  Sponsors can take advantage of access to it for other types or marketing for an additional fee per email sent.

Search Engine Optimization - Our IRBN Showcase Members get 20+ valuable links from our Google Rank 5 site automatically.

• Our SEO consulting services can help transform your website from invisible to your market to  front and center whencustomers are looking for your types of services.
  

Measurable Results - You will know EXACTLY:

• How many views your ads or content get on your own website or at any place you advertise
• Who looked at your ads or content by industry, company or even a specific person and their job title

Using our proprietary tools we will provide you with detailed activity reports on how the market is accessing your information. 

Click here now to start getting the results you want and the feedback you need to make your marketing programs successful in generating revenue!